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FIT or Flop
Project type
Marketing Tactics
Date
August 2023
Location
New York City
"FIT or Flop" is a man-on-the-street-style series created to spotlight the bold, creative fashion on FIT’s campus. It’s a playful way to engage with student style while testing out fresh, informal content formats, blending trendspotting with real-time marketing in a fun, authentic way.
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